In 1973, Bagels Forever opened its retail bakery in Madison, Wisconsin, a big college town with a little bit of everything. Well, almost everything. Before us, the area lacked that bit of heaven known as New York-style bagels. We couldn’t stand for that!

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Made from all-natural ingredients, boiled then hearth-baked, our bagels quickly earned their name as the real deal. Word got out, and today Bagels Forever bagels are sold in grocery stores throughout Wisconsin and the Midwest.

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The original bakery on University Avenue is still here. We’re still making the authentic New York-style bagels people love. And four decades later, you can still get a fresh-from-the-hearth taste of our many varieties any day of the week!

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